Cyphers are as important to the hip-hop community as hairspray and doves are to the world of soft-rock. So it’s nice to see leading Hip-Hop magazine XXL giving their new ‘Freshmen Cypher’ series the full works.
The first episode in the series features up-and-comers Ab-Soul, Action Bronson, Joey Bada$$ and Travi$ Scott standing like a dysfunctional superhero unit in front of the decks. Classic Cypher style.
The thing that strikes us about this Cypher is how beautifully shot it is and that is probably down to the fact it’s in the hands of cool NYC director Travis Satten, who has worked with the likes of Kanye, Pharrell, Fiddy and um…Fun.
Ignore that last name because his reel speaks for itself.